Saudi Arabia’s ITC reveals human-centric rebrand

Technology

The Integrated Telecom Company (ITC) of Saudi Arabia has revealed a rebranding of the company to ‘Salam’ which the company describes as human…

The Integrated Telecom Company (ITC) of Saudi Arabia has revealed a rebranding of the company to ‘Salam’ which the company describes as human-centric.

CEO Osama Al Dosary said: “The name ‘Salam’ reflects our drive to initiate conversation and focus on people and connections. This is represented in our new brand slogan: ‘Where you connect’.”

At launch Salam will focus on three key services: Fiber-to-the-home (FTTH), fixed wireless access (FWA) 5G and Salam TV and says that it aims to help create a more digital society in line with the Kingdom’s Vision 2030 digital transformation plans. Gigabit FTTH is launched in response to customer demand for increased connectivity and as part of the companies growth strategy.

Osama Al Dosary went on to say “Salam fits our brand principles of being agile and always helping customers to find the most suitable solutions, with vibrant and positive energy.”

Products You May Like

Articles You May Like

Google Takes Legal Action Over Germany’s Expanded Hate-Speech Law, Says Provisions Violate Right to Privacy
Failing to Cope With His Fiancee’s Death, This Canadian Writer Brought Her Back as an AI Chatbot: Report
Google Says Microsoft Is Unwilling to Turn Over Documents in Antitrust Fight, Failed to Comply With Subpoena
Caen las ventas de Ericsson en China a causa de la disputa en Suecia
Are we seeing the beginning of the end of big tech’s good pandemic in Amazon’s quarterly?

Leave a Reply

Your email address will not be published. Required fields are marked *