Black Friday, the annual deals extravaganza that closes out the year, typically falls the day after Thanksgiving in the US. However, with the onset of the pandemic and the meteoric rise of online shopping over the past two years, we’ve begun to see more and more retailers kick-start their sales well before the turkey has settled. Target and Best Buy, for instance, have already started to roll out their Black Friday savings, offering steep discounts on noise-canceling headphones, smart displays, OLED TVs, gaming laptops, and a bevy of popular gadgets.
However, regardless of when it starts — as well as the recency of shopping events like Amazon’s Prime Early Access Sale and Target’s “Deal Days” promotion — Black Friday remains one of your best chances to get a leg up on your holiday shopping. It’s also a great time to strike a few items from your own personal wish list, as many retailers offer terrific price-matching policies (or at least price protection) during this time, allowing you to breathe easy knowing that you’re getting the biggest markdown possible.
Here at The Verge, we don’t take deals lightly. That’s why we’ll be using this hub to pull together everything you need to know about Black Friday and Cyber Monday, whether you’re looking for retailer schedules, return policies, info regarding refurbished products, or just a few ways to save a buck online or in-store. Best of all, we’ll be using this page to highlight showstopping savings ahead of November 25th and throughout the duration of Cyber Week, so you’ll always know where and when to find the best tech deals possible. After all, Black Friday comes but once a year.